The Elements of Choice : Why the Way We Decide Matters

Very well written. The author uses multiple real-life case studies and researches to showcase the complexity of choice architecture.If you're deeply interested in user experience, product design or even sales/marketing, this book provides some exceptional insight into how choices are affected by different factors.Definitely a great experience.

Important topic written for all in simple language

must read

I train FORTUNE 500 on a subject called Invisible Selling - Behavioural Economics & More . It is a science that does'nt take a breath - like Elon Musk . Hence I am always on the lookout for new & credible stuff . This book fits the bill. It has greater elaboration on stuff that has already been covered by eg The organ donation experiment covered by Dan Ariely in Predictably Irrational . It also has great new stuff & some new terminology eg Mandated Choice . Every student of Invisible Selling will find this book useful .I have terminated 1 star because the book could have been made easier & more interesting . The visuals are very poor . They could have contained much more information . I read non fiction books to understand things better not to enhance my brain fog

Whether you're helping students choose the right school, deciding how to invest for your retirement, or encouraging people to donate their organs, this book will help you and others around you make better choices.Every point is made with tremendous attention to detail and real life stories to go with it.My favourite chapter would be one on organ donations. It was interesting to see how seemingly similar people from different countries for ex Denmark and Sweden(both Scandinavian countries) had such contrasting views on organ donations with only 4% of the Danes wanting to donate their organs after death as opposed to 86% of the swedes. Similarly with Austria and Germany with around 99.98% Austrians in favour of organ donations but only a mere 12% of the Germans. Turns out, in some cases, the way the questions were being asked was the reason why people preferred one choice over the other. In some cases the choice was based solely off of religious reasons whereas in others, the dearth of education behind how those organs can be used to help people was discovered to be the primary reason.Similarly, children applying to high schools in New York that are given a list of schools to choose from and apply to are often overwhelmed with the vast plethora of options. School districts that ask students to apply to high schools should design a choice architecture that most effectively presents families with the options available to them, to help make the choice that best aligns with the child’s knacks and competencies.Makes you develop a deeper understanding of why we make the choices we make and establish a system to help make better ones in the future, that are both moral and effective. Altogether, a great book on behavioural sciences and choice architecture

You won’t find a book more clearly written and detailed on the design of choices and the consequences of those designs than this. Eric Johnson’s book is very well written with stories well told and presented in a way that brings an enormous field of research to light. If you knew nothing about this field ahead of time you would come out feeling satisfied on what this book gives you.If you know some of it or much of it — like me — you might find that the book is too long. The examples are many, but it felt at times as if I needed to be highly motivated to learn this topic to engage fully with the material. That’s more about me than the book. I’d recommend this highly to those interested in and new to the idea of choice architecture and what the psychology of decisions looks like in real, practical terms.

Well written and to the point. Lots of great real life examples of how we are influenced everyday by words and voices.

Full disclosure: My preferred reading genre is novels. If you'd told me about a book about "choice" with plenty of statistics, I would probably have just yawned. But "The Elements of Choice" is a page-turner. The writing is clear and engaging, the statistics are presented in super-accessible graphics, and the supporting examples read like...novels! (Or at least short stories.) I was totally hooked. This book has stimulated and changed my awareness of what it means to choose.

This book is a masterclass in choice architecture; a must-read from a field leader.The way that our choices are framed influences the decisions that we make, and deciding how to portray these decisions is the nature of ‘choice architecture.’ Whether you know it or not, we're all choice architects. The Elements of Choice is a fantastic synopsis of decades of decision-making research, rich with fascinating and descriptive examples. I HIGHLY recommend this book to anyone (laypeople and practitioners alike) interested in the way that we make decisions.

Many practical example to illustrate the major points. A compelling read with a lot of insight of how choice decisions are made and can be influenced.