2001 Greatest Headlines Ever Written: A Collection to Inspire Your Own Great Headlines Paperback – November 18, 2017

Good source of baseball bats for the fire

This book does not have 2001 headlines, but more like around 1000 - 1200 if that, because many of the headlines are repeated in every section/chapter of the book. Almost all are repeated at least once either word for word or a spin off of the headline.The other problem I have with this book is, are the headlines in the book all tested headlines that proved successful in making money/sales or are they included because they sound good? There are some classics from Hall of Fame copywriters, but there are also headlines that are very vague and don't tell the reader what the ad is about.Vague headlines like: "Who's Making a Bundle?" "Lead the Field" "La Difference".These headlines don't pick the audience for the ad, nor doe it tell the reader what the ad is about. They are attempts at being clever. Speaking of the headline "La Difference" it is repeated at least 4 times in the book.

Very informative would recommend