ionPermanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

amazing!!! accidentally bought the purple SEMI-permanent version of this and the color was actually so beautiful, but then i decided to full send this and the color matching to this is perfect. i did a minial bleach on my roots bc my hair is already super damaged and the color took on very well regardless and i cant wait to see how long this last for!

Couldn't find this locally anymore, so I am super glad it was on Amazon! I have been using this hair dye for over a decade to dye my eyebrows after it was recommended to me by my esthetician. It provides consistent results. It lasts about a month, and saves me so much time. Highly recommend!

Update: Best dark blue PERMANENT COLOR ON THE MARKET! I wash my hair about 3 x's a week, warm not cold water. The dye does bleed a little during wash but still vibrant. I have tried ALL PERMANENT dark blue hair dye available, this one is absolutely the best. I included a recent photo after nearly 2 months of regular shampooing. Note: did not bleach my hair first; uses 20 vol cream Ion peroxide over natural level 5 to 8 hairWife says: Perfect with 20 vol developer on UNBLEACHED natural hair! No need to bleach first of you want a subtle dark blue. My natural color ranges from grey, dark blonde, to brunette. You can see the different shades of blue on all my different natural shades, that's why there are different shades of blue. I recommend. Much better price inside the Sally's shop, but was nice to be able to order online to try it first before going to the shop TO BUY SEVERAL MORE 😆

I have been using Ion creme hair color for about 10 years now. Always love this product. I use it with the 20 developer and have had great success. It does not damage your hair like the box colors in the store. It runs a little more than the box brands but is so much more gentle on your hair! I have changed the color to my mood and have never been unhappy. It is pretty much true to the color showing on the color chart. May start out a little darker but becomes true to the color after about a few days to a week.

So basically this company has ZERO quality controlSeems you have a 50/50 chance of getting color or no color and a tube of possibly weak bleach.I've never used this brand so I saw the white paste that smells very strongly like bleach or similar & thought hm weird maybe this is just some kinda cream that color changes.I gave it 20 mins on a steak of white hair and saw zero color deposit but it did burn a little so I saw a few reviews of people with the same experience and washed it out so fast. Luckily, I don't have any damage and my white hair is still white albeit maybe a slightly more inconsistent shade.Really bummed. Will never order this again and if you do, well, it's a gamble

I’ve been searching for a permanent red dye for bleached hair, and this worked so well. Instructions said to use 10 volume developer but I only had 20, so I used 1oz 20 volume and 1oz water and it worked perfectly. Will update on how it fadesUPDATE!!2nd picture is ~8 weeks after I dyed it. It stuck around pretty well for ~7 weeks, then got pretty orangey. (I shower in coldish water every other day and swim once a week) It only lasted a little bit longer than my usual semi-permanent, which it a bit frustrating considering this is supposed to be permanent.PROS: DOESN'T STAIN ANYTHING!! decently long lasting, perfect colorCONS: damages hair a bit, doesn't last as long as I'd like, dying process is a bit involvedOverall, it depends on what you're looking for. if you'd rather have less damage, easy application, and are ok with a pink shower and pillowcases, I highly recommend adore semi-permanent dye. If you want it to stick around a little longer and not stain anything, choose this!Personally, I think I'll keep using this, considering I'm going into college and will be sharing a bathroom.

I love this product. The color is beautiful. My hair feels soft and manageable, not dry and tangled. My hair has always been dark, I'm nervous to let the grays/whites grow out. That being said, I get wonderful gray coverage. I love that it is a cream and not a liquid. Liquids are very drippy and make a mess for me. I like cream better as it stays where I put it with no dripping. I usually dye my hair every six weeks so the subscription is a perfect choice. You can change the color, quantity and subscription delivery time any time you need to. Hope this helps someone. 😊

I like the creme version of this product. Does great covering the grays.