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Q: I thought Sodium Lauryl Sulfate is a bad ingredient and not usually present in natural products. How is your product different from commercial stuff?

Thank you for using our detergent and asking about the sodium lauryl sulfate we use in our products. We use a plant-based sodium lauryl sulfate, made from coconut or palm oil. It's almost identical to the sodium coco sulfate other natural companies use. We do not use petroleum based ethoxylated surfactants or SLES and are therefore 1,4 dioxane (carcinogen) free, which is why you hear concerns about SLS or SLES. Plant-based SLS has a superior environmental profile as its renewable carbon index is 100%, it is biodegradable, and does not bioaccumulate in aquatic or terrestrial wildlife. We hope this information helps you make informed purchasing decisions!

Q: Can all 7th Generation detergents be used in HE washers?

http://seventhgeneration.custhelp.com/app/answers/detail/a_id/9/~/high-efficiency-%28he%29-laundry-detergents"Seventh Generation has formulated all of our liquid laundry, laundry packs and powder laundry detergents to work in High Efficiency (HE) washing machines. These products are formulated to work in both standard and HE machines."

Q: does anyone recommend this for whites?

Hi JJG, my name is Jan and I am on the customer care team here at Seventh Generation. This product should work great on your whites. If you would like boosted stain and odor lifting results I would recommend trying our Chlorine Free Bleach which is safe to use on colors and whites. Have a great day!