Pure Black Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Gray Coverage, Natural Black Hair Color, For All Hair Types. Smart Beauty

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth.I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible.First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

So happy I found this color. Finding a permanent deep purple is difficult. Usually they come out burgundy or or fade out in a few washes to an awful pink. My hair color was ombre, purple to blue. A semi permanent Splat mistake. The colors were pretty but the dye is a nightmare. Bleeds constantly, if you sweat, or shower, it bled. Forget swimming smh. Anyhow, I needed to rid of the nightmare for a permanent color. Love plum purple so this was great. I did use a clarify shampoo the days leading up to my dyeing. The splat of course still in full bleeding color but no hairspray or anything weighing down my hair. I bleached 24hrs after clarifying to dull the splat. Bleach barely touched the splat but I figured that would happen as splat doesn't penetrate like hair dye, it's more a fabric dye. After the bleaching, I dryed my hair and used my flat iron to thin my hair and straighten any friz or curls cuz my hair is both frizzy and curly. For me straightening helps when I dye my hair, the dye can spread further. My hair is mid back length. So with straight, dulled ombre splat hair I went ahead and applied this dye as instructed by the pamphlet in the box. One box did all my hair cuz as I said, I used my straight iron to thin my hair down. (If your hair is long and thick, you'll need 2 boxes or try a flat iron.) I waited 30 mins and washed it out, added a dye safe shampoo and rinsed as instructed. Even tho it said there's conditioner in the product, I still added a little to my hair then rinsed. The color is amazing. It's just like it shows on the box. I'm so happy with this dye. So happy it got rid of the splat menace. My hair is soft and the perfect plum purple, not burgundy or pink. The dye smelled great too. Wasn't chemical smelling, but more shampoo sweet smelling. I'm buying this color again to have a backup for when I need to touchup my roots.

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless.-So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before.-The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though.- After following directions and rinsing it did dry out my hair a bit more than I would like.- So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots.-Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension.- Everything other than the super blond spots turned an “Ash purple” like if purple were denim.- So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent”So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

This is going to be the Only Hair Color I ever use! It is so hard for me to find that just right color. I have wanted purple hair but not just any I have always loved the color amethyst and while there are plenty of companies that say they have amethyst Smart Beauty Shop is the only one that has that color. I hate taking pics but You have to see this color! It is beautiful and I am in love! When you mix the color there is no horrible ammonia smell it has such a clean and sweet smell. Once you’ve colored and your hair is dry it feelsLike silk.