is it matte or shimmer

No, it has shimmer. I bought this because of the "matte" answers here and was very disappointed by the sparklies when it arrived. Sparklies and wrinkles don't do well for me.

Took a while to find it. but it is on the back Made in the USA. It's a good shadow. I have used it for a while now.

Beware! This "seductive" is #500 BROWNS! I got one from the grocery store that is labeled as "seductive" but is PURPLE/LAVENDER-ISH palette. On Amazon, if you want PURPLE/LAVENDER-ISH go to Revlon Colorstay and type in #520 which is labeled "Watercolor". So be careful choosing the color palette you want! Again (this one) is #500 BROWNS)! IF you want the PURPLE/LAVENDER-ISH PALETTE, be specific and get #520. #520 may be labeled EITHER "Seductive" (#500 BROWNS) or "Watercolor" #520 PURPLE/LAVENDER-ISH!

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