Vital Essentials Freeze-Dried Raw Chicken Meal or Mixer Cat Food Crunchy Nibs, 12 oz

I’ve incorporated this (and the other flavors) in my cats daily dry food. I like to think of it as the marshmallows in the lucky charms.

I am picky about what I feed my cats and would love to feed my cats raw but neither I nor my cats can get past the texture. Therefore, I supplement their diet with freeze dried. However, these are also crunchy which is good for their teeth. I will be putting these on my subscription. They are small enough to use as treats which is how I started using them.

My cats love this. I mix it in with their hard food and it doesn't go too quickly.

I buy the soft nibs version of this product. My cats go bonkers over that one. I like to crush it and sprinkle it over there raw food for extra protein and taste. It also helped transition my cats from dry to raw. I love that it is soft and pliable, making it versatile for any meal. I know some people complained about the size and their cats couldn't eat it, but I think it is better as a topper. You can also soak it in water if you prefer wet over dry. With all the success I have with that version, I decided to give this a go. I can see the appeal for people who wanted a smaller, crunchier version for their cats, but this was not a hit with mine. Some of them didn't want to chew it, had difficulty chewing, or had no interest whatsoever. I was hoping they would like the crunch since they used to eat dry and or give them variety. But nope. They want their soft nibs! Both are good products. A little pricey, but worth it for your fur babies! The ingredients are great, with meat as the main factor, with only one filler as a preservative. Which is huge when comparing this to other brands.Overall, I am quite happy with this the other version of this product and it has become a staple in my household.

Super great simple ingredients and my picky cat loves this

This is the best dry food. Our Snowshoe Siamese is 18 years old and is a ridiculously picky eater. He loves this stuff.

This brand & product is absolutely one of the best health choices for cats regarding kibble. We are leaning out of kibble due to all of the more recent information about the crucial importance of water content for the cats. But our cats still want that kibble! And this is, in my opinion, the best brand, in regard to high quality nutritional value. BUT….. I had to go to another brand because the cost this company is setting, is ridiculous! So what I try to do is get this occasionally and try to find deals when I can.When I first found this company, over a year ago, we purchased a great deal of kibble and other snacks from this maker but it was costing us a fortune. It’s very sad that companies get greedy, especially concerning health Products. Hopefully they will find a balance. Hopefully they care about their customers and about fur friends, and will get these prices down. I don’t know if they realize how hard it is on people when we are trying to make healthy choices not only for ourselves but also for our sweet fur babies, to get out of the old cycles of toxic food. When companies charge ridiculous amounts, in my opinion, they are not holding their responsibilities in a fully honorable way. They are doing the task of creating healthy products and I understand the cost in that, but integrity is also a part of this.The other product we have decided to move to and have tested with great success is the Nulo brand. Their kibble was seriously 1/5 of the price for twice as much. This speaks a great deal to what I am saying!!

I obviously misunderstood the description of the food. I thought I was buying freeze dried animal organs & veggies. Wrong answer. The food I bought was a sponge-like dry substance my dog and cats wouldn't touch. I can only throw it out & try something else.