can i apply this on it's own, without also using glue?

The tape does have a sticky bit which adheres to the underside of the carpet runner but the glue does help it become more stable. I have never done anything like this before but it is simple to use and the runner looks great with the edging on.

I’m in the UK and an nervous about purchasing incase the colour is not quite right. Can I return the item free of charge?

The gluing is to minimise fraying of the carpet. If the carpet is woven I don't think it would be vital but if tufted, I think it is wise to use a glue gun; an ordinary basic glue gun is sufficient but you will need quite a few glue stick. The backing strip sticks quite well as it is self adhesive. The end result is very satisfactory but not as good as professional binding

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Description

🔥 Elevate your carpet game—DIY like a pro with Instabind!

TRANSFORM ELEVATE - Turn loose carpet ends into stylish area rugs or runners with a neat, secure finish.
COLOR MATCH PERFECTION - Choose from 24 vibrant shades to perfectly complement any décor.
LONG LASTING DURABILITY - Crafted from strong polyester to reinforce and protect carpet edges.
DIY FRIENDLY INSTALLATION - Cut, glue, and press—easy steps with a printed guide for flawless results.
SEAMLESS PROFESSIONAL FINISH - Mimics traditional binding with no visible stitching for a sleek edge.

Instabind Regular Carpet Binding in Beige is a durable, easy-to-install polyester tape designed for professional-looking carpet edges. With 24 color options and a simple hot-glue application, it transforms loose carpet ends into polished rugs or runners, perfect for DIY enthusiasts seeking a sleek, long-lasting finish.