My skin is very fair (pale) with strong pink undertones. What shade should I use? Thank you.

Hey! I would try Pale, if you are typically the lightest shade you can find, like myself. It's a very pale shade and is the fairest shade they have, BUT it is not a cool undertone. On the NYX site they say it is "white ivory with warm undertone" so think of it almost the "banana" color of these concealers. (Like Ben Nye Banana Powder for example.) It has a tiny tiny bit of yellow added to it but I wouldn't call it a warm shade just because it's so neutral. It is the palest shade I have ever seen available in any brand (yay!) "Light Ivory" is technically the lightest cool undertone shade but I think that would be too dark by the sound of your skin. BTW I got most of the information off of the NYX site as well as from being pale and purchasing both Pale and Alabaster for my neutral pale skin. (I've also been a pro makeup artist for over a decade.) I hope this helps!

Is this very similar to their other concealer, the "HD Photogenic" one, in terms of texture & coverage etc?

I think it’s a bit creamier an more pigmented. Deff stays in place.

What shade for very light skin with cool undertones?

Fair has been amazing for my skin color. For your reference, I'm freckled and very light especially after winter.

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