PERSUASION ENGINEERING

His style is certainly unorthodox, but it is effective. I think one of the greatest learnings one can take away from this book is that you are not selling a product or service, but you are selling feelings. Tie those feelings to your product and you will make sales.Some notes:- He has very few lists of actions to do (he does list them in the back, but they are not tied into the main part of the book very well). That being said, make your own notes as that will likely be more effective anyway- True, not really any typos, but that is the ambiguity he is trying to convey to the reader (and ultimately to your own ability to use ambiguity).- He is being a bit outrageous, but that also is funny. It is a bit of a warped sense of humor, but I like it a lot. Should you really dress up as a priest to sell cars? No, but he is pushing the boundaries to show there really are no boundaries.- Formal NLP training not required, but maybe a crash course in it would help, mostly with the vocabulary

I work in sales and rely on my ability to persuade others for 100% of my family's income. The skills and techniques found in this book are both simple and useful. The bottom line is they work better than any other sales training I have ever encountered. I have also had the opportunity to attend the live seminar of Persuasion Engineering with the authors, Dr. Bandler and John Lavalle. This was a life changing experience.Having been in sales for a few years, I already had a foundation. This course gave me both the intermediate and advanced knowledge that took my business to a much higher level. This book will not only teach you to persuade, it will also persuade you to do so with more confidence and power without asking you to do anything unethical. I have a much deeper understanding of language and communication know than ever before. Get this book and if you have the chance attend one of their seminars. It will be money well spent.

It’s amazing how this books teaches you skills that you can use at your home, at work obviously with clients I mean everywhere. Just like going to the gym, you begin slowly, and eventually you notice the difference

The book is amazing. I have the paperback version and I attended the live seminar a few years ago.But this isn’t a kindle book. It looks like a (badly) scanned pdf of the paperback version. Unreadable.I returned it

You want this. You want this sooo much.Do you want to sell more and more and feel good and control how much you sell and at what prices?Selling is way more simple than most gurus would have you believe. You don't need to find and dig for pain or use a million closing techniques all of that stuff is for idiots to buy from people who want to take so something simple and make it realllly hard. It's gross people struggling with these.If you want steps to go with this...Develop questions that will discover someone's model for buying your product.List objections to inoculate against.Practice ambiguities and embedding to increase your flexibility and close more people.Now, come by Persuasion Engineering

This book has so many good ideas that I would have never dreamt up on my own. Richard Bandler is very creative and this book has certainly given me much to think about and create on my own. There are parts of the book where he sort of rambles on, but you just need to push through it because the ultimate message is very powerful. For a quick preview of his work, you may want to watch him hypnotize people on You Tube.

Reading through the first few chapters of this book was unpleasant. It strongly felt like it was a seminar, like most NLP-style books, written down in book form for posterity without any consideration for how people learn and ingest information. That, mind you, is with the inscribed note after the table of contents. You aren't fooling anyone with the equivalent of motor mouth sentences trying to trance someone while reading your book.I had to stop at Chapter 3, I felt like ideas were melding together and I could hear Bandler's voice in my brain going on and on about nothingness.There may be some tips here, but like the other reviewers, you may need some experience with NLP. I'd note that if have experience with codified NLP by individuals who are truly groundbreaking in 2023 (Self-Concept Resource Group and such) -- that you'll struggle getting through Bandler's book. I get the sense that you need the Bandler group think of training to make it effective.

I bought this book after meeting John LaValle at an NLP workshop in London many years ago, and read it immediately. I didn't really appreciate how many of the lessons it offers I had learnt until I re-read it a few weeks ago and realised that I use some of the ideas and methods pretty much every day. Not only that,but I realised that I teach these ideas too. I highly recommend this book to anyone with a pulse and a desire to succeed.