Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR In Practice)

This book is very good, informative and easy to understand. It's beneficial for event management degree students studying the module "Events Planning and Management".

Uni all you need!

Here is a concise, “get started” practical handbook that aims to offer guidance to those who may need to plan and host events.The reader, who is probably working within public relations, event management or a related area, is promised a quick guide to the world of events and event planning before going deep into subjects such as location selection, content, logistics, budgeting, procurement and evaluation.It is a bit of a mixed bag, as it mixes up theory and academic models whilst aiming towards practical matters with examples, case studies and many external resources. There did appear to be a bit of an identity crisis within the pages, leading to a fair bit of text feeling as if it was padding and overly basic and not keeping with the rest of the book. Fortunately, the book is not overly expensive; so one could even ignore the irrelevancies, but should one really need to go to this extreme?Yet time after time this reviewer really does wonder who the book is aimed at! Some of the nuggets of information are interesting, fascinating even, but it is far from being the go-to guide that it wishes to be. Neither is it a book that you may throw at a student or absolute beginner, even though they may get something out of it. In quite a few places it seemed to get an award for stating the bleeding obvious in a particularly banal way, such as: “Make sure the choice of location and venue fits with the objectives and style of your event, as well as the image and reputation of the client and their organization.”Some parts, such as the art of searching for the right venue, feel to be on the right track and lift the mood of an otherwise grumpy reviewer. Here one could start to sense some value and validation of the book. Other parts, telling about event execution that features real-world examples such as the use of tablets on each guest table, synchronised with event information, menus and sponsors’ messages could be worth the price of the book itself. After all, it might just need one good tip to make your next event go even better…Sadly, overall one has to be fairly neutral about the book. It set out with much promise but didn’t deliver. To use an event analogy, the execution of the event failed to match the advertising hype. The event was not a total washout, but neither was it something you may whole-heartedly endorse or rush to sit through again.