PurelyWHITE DELUXE, Whitening Powder - Removes Stains, No Sensitivity - Enamel-Safe Toothpaste Whitening Powder for Coffee, Tea, Food, Wine, and Tobacco Stains.

Noticeably Brighter Without Sensitivity: This whitening powder uses PAP+ instead of peroxide and really lives up to its promise of being enamel-safe and gentle. I experienced brighter-looking teeth without any of the usual tooth sensitivity that whitening products sometimes cause.Effective on Everyday Stains: With regular use—just dip your toothbrush into the fine powder before brushing—I noticed stains from coffee and tea lightening up pretty quickly. The texture feels clean and refreshing.Simple, Travel-Friendly Format: Unlike messy gels or complex kits, this minimalist "dip, brush, rinse" routine is incredibly convenient and mess-free—perfect for packing in a carry-on or slipping into your bathroom drawer.Backed by Good Ingredients: The formula combines PAP+ (for stain oxidation), remineralizing hydroxyapatite, and CPC (an antimicrobial). Together, they aim not just to whiten but to protect enamel and freshen breath.

Great product, tastes good, and whitens teeth. Leaves my teeth feeling smooth and clean. Only negative is the opening of the jar is small and although I can fit my toothbrush head in there all the way, once you it gets used up I can only get just the tip in. It's also messy. I usually wet my brush, get the product on the tip/end then add toothpaste. I might poor it into a small container with a wide opening.-

I bought this because there has been so much "hype" about how amazing this product is with whitening your teeth even after one use. I was more excited because my enamel is sensitive and I have been only able to use the Sensodyne tooth paste but I started to notice that it wasn't getting my teeth as white as they used to be. SO, I was hoping that pairing this product with my tooth paste and double brushing would help brighten them back up, and I honestly saw no difference. I don't know if I'm doing it wrong or if there is a special way other than just dipping my toothbrush into the powder then brushing, but its doing nothing for my teeth....in a whitening perspective at least. Maybe I need to try the purple powder instead? I'm not sure. However, there is no sensitivity when using this product which is nice and something i love about it

This product is a game-changer. Not only is it designed to effectively whiten your teeth, but it also features a minimal ingredient list with the intention of avoiding sensitivity or any negative effects. What I love most is the simplicity; there’s no complicated second step. Just apply your toothpaste, dip your brush into the pot, and brush as usual.I didn’t notice any taste, and I started seeing visible results after just three uses. Plus, it’s safe to use up to four times a week, which speaks to how gentle it is. A must-have for anyone looking to brighten their teeth without the hassle!

The product works just as it says it will, stains from my teeth are 100% gone! Every time that I brush my teeth, I have this refreshing (almost chilling) feeling on my teeth and gums, it feels really nice. The one thing that this product still makes me yearn for... is whiter teeth. Once the stains are completely gone, that's about as far as the powder goes. It becomes more of a maintenance and upkeep product after that. However, I'm not going to dock points from the review, because the product does exactly what it promises. If you want a simple solution to tooth stains, look no further.

Literally after 1 use I could already tell my teeth were getting whiter. No weird taste, color or scent. I don’t normally like the whitening strips, so this is a better option and works better!

I haven’t quite decided if this actually works yet. I have been using this for a couple weeks now and It MAY have lightened my teeth a shade - certainly nothing like in the videos. I knew that wasn’t going to happen - but thought with the great reviews it would be a bit more noticeable.Anywho, the taste is ok, but the design of the jar is horrendous. You lose so much product because the opening is just too small. Some directions on the packaging or the jar would have been helpful also. Nowhere does is say how much to use, how often, use with toothpaste or without??? You’re just left on your own to wing it! Brushing your teeth is a no brainer - but a bit of guidance on how to actually use the product would be very helpful!I’ll finish this jar - but will most likely not buy again.

It works, but it's not worth it. I used it maybe 7 or 8 times before accidentally throwing it out while cleaning, and although there was a noticeable difference when I used it, it was such a pain to use. I'm not rushing to buy anotherIt seems simple: just dip your brush in the powder and brush, but it is so much more of a hassle than it seems. No matter how careful I was, the powder always ended up coming out of the container and getting on the counter and the outside of the bottle, so it felt like I was wasting powder. The opening of the container is just not big enough for a standard brush, and I'm guessing they used a different container when testing/creating this product because no one using a normal brush would be pleased with the bottle design. The powder didn't have the best taste, but it wasn't great. What bothered me the most was the residue on my teeth after - I'm convinced that anyone saying there was no weird grainy feeling afterward is lying! Anytime I decided to use this powder, I ended up brushing my teeth for almost 10 minutes, and I usually just don't have the time for thatTo anyone reading this, I recommend using a whitening mouthwash the same way you would use this. It doesn't work as fast and intensely as this powder, but if you brush for like 30 seconds with any whitening mouthwash after you are done with your normal brushing, it will slowly whiten your teeth and it doesn't make a mess or leave a weird feeling on your teeth