L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01

Unsure what shade of yellow you need to have colour like from the box but for me it didn't came therefore I am happy as it made my ginger hair more tone down and the white I had became bit ashy/silver due to shade I have chosen. Very good to stop me from lightening my hair further and let them grow. It looks very dark so I recommend to shampoo hair lightly after conditioner if you wish to get rid of more pigment

Excellent toner from L’Oréal, as described. I used it a day after bleaching my hair and it took it from straw yellow to a beautiful pearlescent pink. Really pleased with how easy it is to use and the development time of 5 minsgives you time back otherwise spent in the salon.

Firstly, this product doesn't lighten, so the lightness depends on where your hair is at currently. Also, the "before" looked even more orange in person, honestly it was luminous for some reason. It's removed the orange tones really well, and my hair looks much softer and ash toned.

Unfortunately there was no mention in the details that it could not be used on coloured hair. I cannot use it because my hair is coloured and Amazon doesn’t allow it to be returned. Total waste of money!

This toner is applied the same way as regular box hair dye but only requires 5 mins to work. I applied it to my light blonde hair, I have highlights and some of them are very blonde. I wanted to tone down the yellow for a cooler tone. I also used it on a small clip in hair extension (human hair, foxy locks) that I use to thicken the front of my hair. The results are it worked there is a definite difference and my hair has the cool tone BUT it is much darker, it isn’t the bright icy blonde you see on the box. Honestly I don’t like it. It’s too dark. But I concede it works but it’s not for me. The instructions state it is a weekly application product so I’m hoping it fades in this time back to what it was but there’s no guarantees with dyed porous hair.

Beautiful colour, have had loads of compliments, asking what make and asking how long the colour lasts. Love it.

This gave my freshly bleached blonde hair the most beautiful tones, exactly the colour I wanted, but didn’t seem to last long at all. I wash my hair every second day and was using my colour toning conditioner again after about a week. I wouldn’t want to use this product every second week, I think it would kill my hair. I would buy this product again as it is an effective toner and colour result was gorgeous, but I am still on the search for the perfect, lasting, after bleach toner that I can use at home.

I loved this product. It got rid of all of the brassy tones and added a little sparkle.