Marketing Analytics: Strategic Models and Metrics Paperback – 31 Jan. 2013

Great book! Highly recommended for anyone who is passionate about this subject.

Brilliant read. Manages to focus on and teach the main stuff, and cuts out complication completely.

OK, though very expensive. I bought it as it was specified by a free course on edx.org and, as always, with specified books, you have to 'go with the flow', which often means buying the lecturer's book. Though it offers nothing brilliantly new, its value is in its 'curation' of the relevant subject matter, which you may likely have in multiple other books, but not necessarily assembled in this way or associated with the same jargon.