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Madison Reed Color Therapy Pura is a 4 fl oz deep conditioning hair mask designed to refresh and enhance brunette and auburn tones in just 5 minutes. Powered by SmartDye Technology, it deposits temporary color while delivering intense hydration through argan oil, keratin, and ginseng root extract. This sulfate-, paraben-, ammonia-, and cruelty-free formula strengthens hair and maintains vibrant color with regular use.





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