Sedu Icon Hair Dryer | Professional Ionic Technology | Ultra-Lightweight & Powerful 1875W | Reduces Frizz, Enhances Shine | Includes 2 Concentrator Nozzles & Diffuser

I never thought that a blowdryer could be a product that could be innovated on but this product has pushed the boundaries to anything i've ever seen on the market. The way that is is designed allows it to be easily used when traveling or at home. The different modes allow to a lot of versatility and the motor inside has some serious power to it! I would recommend this to anyone that could fit it into their budget because none of the competition even stands a chance. This is the second one I have purchased just so I don't have to have a seperate one for traveling, that is how much I love this drier. I also can't brag enough about the customer service I have received from Sedu and I religiously use theorie for all of my hair products! Nothing but the best!

I have to start with the price it's severely overpriced. However it is a very nice, sleek,lightweight, very quiet, has caused no damage to my hair after daily use, it's very powerful and dries quickly. However I think there is some kind of defect in the controls because after a few weeks of use it seems to have a mind of its own and turn on and off whenever it wants. can't say I would recommend at this price. And they need to work on some of the technical problems it's having

Amazing blow dryer! I am impressed by how powerful it is, considering how small and light it is. I have been looking for a professional blow-dryer for a while at a good price, and this one definitely meets all my needs. I have long hair and wanted a good blow-dryer that could do the job quickly, without burning or damaging my hair, and that wouldn't leave me with sore arms after maneuvering it. The results are miles better than my old, bulky, and heavy CONAIR blow dryer.

I am very picky about my hair tools and searched for a long while before settling on this one. It meets all my criteria: lightweight, fast, lockable heat settings, good cool shot feature and best of all, it doesn’t make me sweat while using it. I’ve been using it a couple of months and am very satisfied. Dyson and all the others I tried were either too heavy or made me hot while using.

I loved it for the first couple of weeks. Then there is a long delay for it to turn off after I've turned it off.. Then it would randomly turn on by itself while on my vanity. I'm terrified it will start a fire. I'm sad that it's past the return window.

This is a great little blow dryer with one flaw in my opinion. It’s super light weight and easy to use. The cord is plenty long enough with an included cable management tie. It had 3 attachments included, a diffuser and 2 concentrators. Of note they aren’t magnetic, which has become kind of the standard for the higher end dryers like this one, which surprised me. I don’t really know what the difference is between the 2 included concentrators other than one being a quarter of an inch longer than the other. I don’t know what benefit there is to that. I’ve seen where you get 2 and one has a thinner opening for finishing and giving a sleek look, while the other is thicker for targeted drying and root lifting, but these are both the same height just one is ever so slightly larger than the other. On using this I discovered the highest wind speed was more than I needed. That was unusual for me as I’m always a high heat high wind setting kind of person. Personally I very much prefer having 3 heat and 3 wind speeds to choose from and this delivers that in spades! The cool shot has to be held down during use or you have to cycle all of the heat settings off to get the cool shot without having to hold down the button. It’s not an issue just wanted to mention it. The on/off button is on the back and a toggle switch so you’re not accidentally turning in it off during use and I like that. This dried my hair very quickly without causing frizz or knots (once I slowed the wind speed down to medium). The filter on the back is easy to open and clean and so far I haven’t needed to use the self cleaning option yet but I’m sure I will appreciate it when I do. This did a nice job of giving me a rough dry before styling and of giving me a sleek blow out like while being light weight enough to not fatigue my arm. My only complaint and I didn’t take any stars off for it because it just can’t be helped is that the buttons are in a bad place if you’re left handed like me. I found myself accidentally hitting the heat button and changing the temp while drying my hair because of where my fingers fall on the handle grip. As a lefty I know the world doesn’t cater to use practically ever because there aren’t many of us out there, but I wanted to mention it so other lefties are aware. It’s easily fixed by training yourself to hold your index finger back farther when holding the dryer and with some practice should no be an issue. I didn’t find myself having the same issue with the wind button below it only the heat button. This is a great dryer and I definitely recommend but think long and hard if you’re a lefty because it will take some practice to get used to using it.

I've never spent this much for a hair dryer but its totally worth it. It is very powerful yet very quiet. It is sleak and lightweight. Drys my hair in half the time without too much heat, leaving my hair smooth. Great investment.

It was great for about - week. Then it would randomly turn on with no warning. Settings would change even with the lock feature. Wasted $60. Bucks👎🏼