





Modern details, sleek support and ultimate comfort are complimented by an updated fit and even better feel. We're customizing the coverage so the shape and capacity compliments your size.







M**E
Good bra
Supportive and comfortable bra. Great quality.
J**S
BEST BRA EVER
I am in my 50's and have never had or worn such a perfect fitting, comfortable & luxurious looking bra. Have never worn Natori bras as they are a bit pricey but was at a department store and they had one color of the Natori Pure Luxe bra on sale (realized I was wearing the wrong size bra all my life....haha). They only had one but I fell in love with it & love the beautiful straps! I found these on Amazon and scored on some fun colors in my size for a great price. I now have purple, pink, cream & black colors. I did try a few other Natori bras but did not like they way they felt or fit so will stick with the Pure Luxe Natori bras. I LOVE THEM!
L**E
Very comfortable.
You know when you go to get measured for a bra in a fancy shop, and the lady is like "Oh you're a 34 F!" And she forces you to buy a $100 bra that is ultra pinchy, hard, and leaves you with a roll of back fat?Such women are in the cleavage market. They want you to look like your boobs are 20, and somehow they think you are willing to suffer all day to get it.I am 43 years old. I need enough support to make me look polished under my work clothes, but I don't need so much that it looks like my ta-ta's are attempting to eat my neck. My twenties are frikking over. I've got kids, for chrissakes, and my husband watched them be born and he watched my boobs feed them. He has no illusions that I am 20. We are home wearing sweatpants, working from home during the COVID-19 pandemic.Enter the Natori. Like I said, I'm a 34F. I ordered myself a 38DDD. The cups are a little big. That's OK. The strap is bigger too, which is very much OK. On the very first rung of the hooks, I can breathe easy. My back looks like it belongs to a human, not a sausage. My boobs are well supported. If I gain a little weight, I'll go to the second rung. I'm wearing this bra right now under those super soft 32 Degree tops you can get at Costco, 3 a pack for $15. This is is the team I play on. Comfort is key, but this gives me a nice shape. Order your bras a little bit bigger, my friend. There's no reason for a woman of any age to have to endure all day in a bra that leaves a red mark all around, and causes you to say AAAAAAAAAAAAAAAAAHHHHHH when you take it off.Say ahh all day.
G**4
Amazon is fast.
I ordered this on a whim as I needed a new bra. It fits well and is comfortable. Cute color.
G**Y
Best bra ever!
I’m 62 and have always bought good bras . I had never heard of this brand before. I have a drawer full of vanity fair. I first saw 4 of these bras at Belk’s on clearance. ( They do not carry in our store ) bought all four of them. It is by far the softest supportive bra - it feels like butter .
J**N
Poor quality
Love the fit and shape of this bra but this is second bra where the cups have curled up (which you can see under shirts-looks terrible). This one started curling before it was even washed! When I do wash it's by hand and I air dry and it still curls. Do not recommend.
P**S
Love these bras!
Natori is my favorite bra! This is the best fitting me.
W**M
over priced
Wife said a little pricey but comfortable
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