Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit Paperback – 15 Nov. 2023

i can't believe the value i got from it.I have launched 10+ companies in the past and i was expecting to have at least a few chapters where i would just flick through as they were common sense - but i found you were offering real value on every page!I can imagine i will be using a lot of the materials d in this book to build my "GTM engine" to fuel all of these start up launches!

There are so many practical gold nuggets.You referred specialist and start-up founders who have done it.Highly recommend it to start-up founders & Entrepreneurs

Such a great book. Highly recommend it to anyone in Product Management or Digital or running some kind of product business. This book is full of examples of having lived it and not just theory. This is like a 'how to' manual that has helped me not just launch new products but also recover from product launches that didn't immediately take off. Very worthwhile reading!!

This book provides a comprehensive, step-by-step framework for finding the right market fit, the holy grail for any new product. Maja recognises that finding your true market is difficult; iterations and pivots are often needed along the way. Leveraging her lean, validated learning process gives product marketing teams the best possible start. For those seeking to establish an effective go-to-market strategy, truly understand their customers, and nail their product-market fit, this carefully designed book is simply a must-read. I give this book my highest recommendation.

This book is an absolute must-read for anyone looking to get product-market fit. It's packed with invaluable and actionable information that will save you months of detours and unnecessary errors.The step-by-step instructions are easy to follow and will guide you in achieving the desired PMF.And the best part? It's a super enjoyable read! You won't be able to put it down, as every page contains something that will significantly help you.

Most growth books are written by founders on how they did it 10 years ago. This book is one of the only modern sources on how to crack your go-to-market strategy in our new and fast world.As a 2nd time founder, this book is awesome and will save you a lot of time.Only the best win: This book is a must-read for every founder.

Brilliant resource that I'd thoroughly recommend to fellow founders, entrepreneurs, builders and marketing folks.10/10!Thanks

Maja 100% knows her stuff. So many books like this look at it through the lens of applying to already super-established businesses. But this is written in a way that makes it invaluable to startups and earlier stage companies taking something to market for the first time. Excellent book for startup founders and marketers.