Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics) 1st Edition

I couldn't help myself and wait until the printed version come out, so I just bought the kindle version. It is a great book that bridges the gap between relevant theory and real cases. Very good approach.Despite the need for managers to justify marketing expenditures and contribute to bring higher level of profitability to the company, a considerable amount of companies do not have a properly marketing resource allocation analysis. Also, most of marketers have asked for the development of tools and methodologies to support their decisions.This book came out in a perfect time to provide marketers with the necessary knowledge to do that.All chapters are very good and important. One of my favorites is chapter 22 "implementing marketing analytics". This is a great challenge and this chapter helps to move from analytics to action.I am a professor of Marketing at FGV in Brazil and this book will be part of the reading materials in my marketing analytics classes.Very important contribution to our field. Definitely recommend this book. The content corroborates with the title, that is, cutting-edge marketing analytics.

I wrote an extremely lengthy review of this book. Took as part of MBA marketing analytics from top 20 national school.. It is both quant heavy and quality writing. I found the reading quiet difficult at first but turns out it provides a lot of insights into marketing analytics. I’ve even made power point slides for few chapters in this book

Although I bought the book "Cutting Edge Marketing Analytics" new, some of the pages in the book are so lightly printed you can barely read them. Obviously, I am not happy to have paid $70 for what's supposed to be a new book with poor print quality! Since class is underway, I do not have time to return the book and wait to receive a replacement.

Perfect thanks for quick shipping and a seemless delivery..

The authors do a great job of using applicable case studies to help engage the audience to really apply the topics discussed in the book. Not sure how "cutting edge" it really is, but overall it's really informative, easy to read and digest, and at times actually fun. Plus it was very easy to read as an e-book.

Arrived new and shrink-wrapped

Good

There are no datasets to work with. Marketing Analytics: Data-Driven Techniques with Microsoft Excel is a much better book on the topic.