John Frieda Sheer Blonde Highlight Activating Shampoo, Brightening Shampoo for Blonde Hair, Maintains and Enhances Color, Removes Dulling Residue and Instantly Brightens Hair, 8.45 Oz, Pack of 2

I am a true blonde and really LOVE the sheen I get from John Freida's shampoo. It super highlights gray hair making it luminous not dull. So I've continued to use it. I get compliments on my hair OFTEN. I have never dyed my hair. There is still enough pale yellow tone to my hair that I am not a full platinum, yet. At my age, my hair is my best feature - too many wrinkles to pass for a PYT anymore, so I treat my hair well. Even brunettes that are going gray will benefit from the highlights to their gray hair. It really perks up the overall sheen and texture of their hair. Smooth and silky. 😊

Great shampoo!

Love this product! Smells good and makes my natural gray hair shine! I don't like purple shampoo. This is just not for blondes!

Works brightens the blonde hair

The best product for non-natural blondes! It really does bring your highlights out and brightens up your hair.

I bought this for my mom. She likes it but switched to something else because she thinks it’s a little too harsh for HER hair but she also washes her hair every day.

Great shampoo especially if you live in an area with Hard water

It was shipped nicely. It smells good. I look forward to using it. It's hard to find this one in stores. I'm glad I was able to purchase two at a good price. And it arrived quickly.