e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 64 Rich Neutral

This is the best ELF foundation they have made in awhile. Long lasting, buildable, satin finish. I wore this the first day for over 12 hours. Yes by the end of the day I looked wore out but my cheeks still look good. I had no oil or shine break through. The foundation held up. Great drug store 8 dollar foundation. Way to go ELF. My new summer ☀️ foundation.

I recently surprised my wife with the e.l.f. Soft Glam Foundation in shade 34 Medium Cool, and she absolutely loves it! As someone who values both quality and ethical beauty products, she was thrilled to receive this vegan and cruelty-free foundation.According to her, the foundation provides just the right amount of coverage for everyday wear, offering a smooth and satin finish that enhances her natural beauty without feeling heavy. She particularly loves how it evens out her skin tone effortlessly, giving her a radiant glow throughout the day.The shade 34 Medium Cool turned out to be a perfect match for her skin tone, blending seamlessly and providing a natural look. It's clear that e.l.f. paid attention to detail in formulating a shade that complements a variety of complexions.Additionally, she appreciates the foundation's longevity, as it holds up well throughout her busy day without requiring frequent touch-ups. This has made it a go-to choice for both work and social occasions.Overall, the e.l.f. Soft Glam Foundation has become a staple in her makeup routine, thanks to its quality, effectiveness, and ethical standards. It's definitely a gift that keeps on giving!

I was skeptical, but I’m extremely impressed. I thought I’d pick the wrong color, that it wouldn’t give me the coverage I needed but it absolutely stunning and flawless. Minimal pores are appearing and it just looks healthy and glowy - like satin. I will definitely be getting a few more because these may go viral! You can’t beat $8.

I saw this all over tik tock and decided to try it. I got shade 21 light neutral. It gives a beautiful coverage and is buildable. I wore it today in 95 degree Florida heat and it held up pretty well. Definitely buying it again.

I just purchased this and the color is quit a bit darker than my normal brands medium tan. It also seems to stay a bit sticky and not dry down. The finish is pretty though

Definitely a medium+ coverage and buildable product. Doesn’t have much “slip” at application, you have to apply quickly as it dries down fast. No sticky-tacky finish, very silky & smooth to the touch, finishing powder optional depending on coverage desired. You can feel it on the face only because it dries so thoroughly. Does not look cakey or dry on face. No shine, no glow. 33W was perfect for my medium warm face.

It's very difficult to determine if a foundation is "win" for either cool, warm or neutral skin tones. Nothing looks worse than a yellow base foundation on a cool skin tone. Finally a company makes it very clear what is what for these different skin tones. I have been looking for a cool or neutral shade for a long time- finally found it. Be aware that the fairs are very light and the lights can be also. However, the correct shade blends in to the skin quickly and if it's the correct cool, neutral or warm, still looks good. I recommend this product.

I was so excited to try this because of all the great reviews, and because of how much I love the camo cc cream, but this just wasn’t it. It’s more light coverage and it’s definitely buildable, but then it made my skin feel gunky.