Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

What if I have stubborn grays?

Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

Can this lighten my existing hair color?

Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

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Package dimensions	23.7 x 13 x 6.4 centimetres
Package Weight	0.33 Kilograms
Item dimensions L x W x H	12.7 x 6.4 x 20.3 centimetres
Brand	Madison Reed
Format	Cream
Product Dimensions	12.7 x 6.35 x 20.32 cm; 331 g
ASIN	B0BJ376S2L

Madison ReedRadiant Hair Color Kit | 5RV Dark Garnet Red with Vibrant Red Violet Tones (Rimini Garnet) Vivid Color-Enhancing Salon-Quality Permanent Hair Dye | PPD-Free & Ammonia-Free |1 Pack

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